Traditionally the company wasn’t metrics focused, but using Countly has made it possible to understand their users better, overall acquisition and retention, tracking sessions per person (daily and weekly), user flows, etc. Using Countly, Outbank now has a complete, end-to-end analytics tools and service with a focus on security and privacy. With Countly we can now understand how our users engage with the app - where users click, how often they open the app, how long they use it and more! With Countly we can get insights on all that while maintaining complete data security & integrity for our customers ” - Lisa Cali, Outbank, Head of Product Especially for Outbank app, this is essential, since our customer data is entirely stored on a device. “Countly is a great tool to get into customer behavior.
They were looking for a self-hosted solution which only Countly provides. Outbank could not risk using a tool that worked on the cloud and could potentially expose sensitive data. Outbank evaluated several tools but eliminated most of them which were operated in the cloud - due to security concerns.Ĭountly’s ability to address advanced security requirements has always been one of the key value propositions for their customers. To the extent that it complies with such high safety and privacy standards, there are only a few tools to meet the requirements for instantaneous availability of the most accurate information to improve the desired features. How Outbank has chosen their analytics vendor Using an analytical solution to provide a single dashboard for keeping track of all its products and monitor users in real-time enables the Outbank to continue creating high value for its users. So, they needed “ one analytics and marketing solution” to go, for all platforms. Their apps are running on different platforms and synchronizing seamlessly. That’s why they are closely following users and getting deep insights into their behavior by defining a large number of “ events” and “ flows”.Īlso, the company is leveraging analytics for both mobile and desktop services. Outbank wants to improve their services and provide the best solution for their customers. Because their solution is available on multiple platforms, they needed tools that would support all those platforms. Besides this, in order to continue to improve their product and understand their users better, Outbank wanted to employ analytics to track in-app user behavior, user loyalty, and other important things. They were looking for a solution that matched their high-security needs for sure. That’s why they have a CEO with the vision of the strategic and customer-oriented development of Outbank under highest security standards. Any solution they selected would have to provide a similar level of security. Outbank has been successful because of its secure approach which puts no data on the cloud, uses the highest level of encryption, and involves zero knowledge of the user on their part. Outbank had major security concerns about many of the analytics products available.
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All your finances are at a single glance, combined with payments, tagging, transaction printouts, PDF export and real-time stock checking - the list of smart banking features just goes on and on. Outbank allows simple financial management in a strongly UX-focused app. So far, Outbank has been integrating 4.000+ traditional & online banks, financial services like PayPal, stocks, bitcoins and reward cards like Miles & More and Payback. That’s the journey of the Germany’s largest independent banking app, Outbank.
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They got the first Series A investment in 2015 and released new apps for iOS, Mac OS, and Android platforms at the same time with a new design. Outbank reached €1M annual revenue in 2011. Within a year, Outbank app has arrived in the Apple App Store and was awarded “Best app” in the German App Store. They got really good feedbacks and response from their customers. The team developed the first Outbank iOS version and published it in 2009. The first version can be purchased in various online shops for smartphone applications. The team developed the first Outbank version and launched it in 2005. After 2 years and several inspiring talks in San Francisco, the idea for a multi-banking-app was born in 2003.
Tobias, the founder of the Outbank, registered his first company - stoeger it GmbH - in Dachau near Munich. Outbank, Germany’s largest independent banking app, was founded in 2001. However, it is possible to observe considerable growth in online and mobile banking transactions, and the mobile rate has increased by almost 100%. According to the Statista report between 20, a remarkable decrease is observed when comparing the transactions made with a branch, ATM, and telephone.